Change Services
We work with brands, partner agencies, governments and charities who want to make their messages resonate. We engage people through the power of behaviour change to transform lives and societies for good. If you want to find out more about our health or behaviour change expertise we’re always happy to talk.
Behavioural analysis
Our expertise in proven behaviour change models like COM-B means we can explore all the obstacles and solutions to change.
How we Drive Behaviour Change
Behavioural strategy
Once we've completed analysis we will design a tailored strategy, underpinned by frameworks such as EAST and the Behaviour Change Wheel.
Behaviour change solutions
We will craft the content that will drive lasting behaviour change and deliver it through the most effective channels for your audience.
As our Behaviour Change Consultant, Felix helps us plan and evaluate our behaviour change projects. He is Senior Lecturer in Health Psychology in the School of Health Sciences at UEA, Visiting Senior Researcher at the Behavioural Science Group, University of Cambridge, and Honorary Associate Professor within the Division of Primary Care, University of Nottingham.
Felix has a primary research interest in investigating how technology, particularly mobile phones, can support behaviour change. In addition to his Thrive work, Felix is currently investigating the potential to address important gaps in NHS smoking cessation support with mobile phone interventions.
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Our Clients & Partners
Data-driven results
We monitor, evaluate,
re-evaluate and reiterate to make sure our solutions bring about the most effective behaviour change.
Spanning nearly two decades, the life-changing projects we have worked on demonstrate how powerful our combination of behavioural science and skilled content creation can be.
Experts in Behaviour Change
Using behaviour change models, our knowledge will help you identify challenges and solutions relevant to your audience. And we can help you turn that theory into a programme that will transform lives.
Thrive’s Behaviour Change Consultant, Dr Felix Naughton
MAMA Mobile
Messaging
In partnership with Mobile Alliance for Maternal Action (MAMA), Thrive delivered over 5,000 health and behaviour change messages, improving the health of over three million pregnant women and mothers of infants up to three years old.
Health messaging for HIV+ mothers
Thrive worked with our partners, Johnson & Johnson, and the South African National Department of Health to deliver a free mobile messaging programme, supporting pregnant women and new mothers.
Encouraging positive health behaviours in India
Our behaviour change messaging campaign in India has improved the health of more than two million mothers living in the poorest areas, changing their lives and those of their babies.
Behaviour change support for UK students
Unihealth is the UK’s first mobile messaging programme for student wellbeing. Thrive created and delivered innovative, engaging, effective messaging programmes, that empower students to make the best decisions for their mental, emotional and physical wellbeing.
Case Studies
Behaviour
Change Services
We work with brands, partner agencies, governments and charities who want to make their message resonate. We engage people through the power of behaviour change to transform lives and societies for good. If you want to find out more about our health or behaviour change expertise we’re always happy to talk.
Thrive has built its expertise over many years and across multiple countries.
This gives the team the unique ability to listen to and address cultural nuances that are so vital to engage with audiences and to drive meaningful behaviour change.
Aakash Ganju | Saathealth