Case studies

The Parent Pod podcast

Launched in 2020, the Parent Pod podcast helped BabyCenter to reach a new generation of parents in an exciting new format.

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WaterAid Covid-19 Content Library

In the spring of 2020, Thrive created a Covid-19 Content Library to provide evidence-based sharable health content on Coronavirus to NGOs.

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Covid pro bono, length illustration with the cow

Engaging parents through social media

Thrive manages all social media channels for BabyCentre UK from directing strategy to day-to-day content creation and publishing.

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BabyCenter Instagram

Encouraging positive health behaviours in India

Our behaviour change messaging campaign in India has improved the health of more than two million mothers living in the poorest areas, changing their lives and those of their babies.

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A mother with her little girl on the arm

Walking the journey with new parents

We have worked with Johnson & Johnson since 2000 to create pregnancy and parenting products for the BabyCentre brand to support mums at every stage of their exciting and challenging new journey.

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Cute baby sings with open mouth while playing with wooden blocks

MAMA Mobile Messaging

Mobile Alliance for Maternal Action (MAMA) provides evidence-based health content to mothers in low resource settings, via mobile messaging. MAMA’s founding partners are USAID, Johnson & Johnson and BabyCenter.

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Health messaging for HIV+ mothers

Thrive works with our partners, Johnson & Johnson, and the South African National Department of Health to deliver a free mobile messaging programme, supporting pregnant women and new mothers.

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Pregnant African Woman

Global health website launches

BabyCenter is the world’s number one pregnancy and parenting digital destination. Our work for BabyCenter began back in 2000 when we launched the UK site.

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BabyCenter logo and mobile phone

Flexible health content for crisis response

Facebook Free Basics and aims to make the internet accessible to millions of people in developing countries. Information, including news, health and education resources are made available without data charges, bringing people online and improving lives.

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African Boy

Good Spa Guide

The Good Spa Guide is the UK’s most trusted guide to spas and spa treatments. Each rated listing carries a comprehensive review written by a team of spa industry experts and health and beauty journalists.

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Woman relaxing in spa

Behaviour change support for UK students

Unihealth is the UK’s first mobile messaging programme for student wellbeing.We create and deliver innovative, engaging, effective messaging programmes, that empower students to make the best decisions for their mental, emotional and physical wellbeing.

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Latin descent female college student graduation on campus.

Our achievements