Case studies

mMitra

In partnership with BabyCenter, Thrive has created a series of audio health messages, delivered via a free mobile voice call service in India (mMitra).

Read more
A mother with her little girl on the arm

BabyCentre UK

We have worked with Johnson & Johnson since 2000 to create pregnancy and parenting products for the BabyCentre brand to support mums at every stage of their exciting and challenging new journey.

Read more
Cute baby sings with open mouth while playing with wooden blocks

MAMA Mobile Messaging

Mobile Alliance for Maternal Action (MAMA) provides evidence-based health content to mothers in low resource settings, via mobile messaging. MAMA’s founding partners are USAID, Johnson & Johnson and BabyCenter.

Read more
MAMA

Johnson & Johnson: MomConnect

Thrive works with our partners, Johnson & Johnson, and the South African National Department of Health to deliver a free mobile messaging programme, supporting pregnant women and new mothers.

Read more
Pregnant African Woman

BabyCenter International

BabyCenter is the world’s number one pregnancy and parenting digital destination. Our work for BabyCenter began back in 2000 when we launched the UK site.

Read more
BabyCenter logo and mobile phone

Facebook Free Basics

Facebook Free Basics and Internet.org aims to make the internet accessible to millions of people in developing countries. Information, including news, health and education resources are made available without data charges, bringing people online and improving lives.

Read more
African Boy

The Good Spa Guide

The Good Spa Guide is the UK’s most trusted guide to spas and spa treatments. Each rated listing carries a comprehensive review written by a team of spa industry experts and health and beauty journalists.

Read more
Woman relaxing in spa

Unihealth

Unihealth is the UK’s first mobile messaging programme for student wellbeing.We create and deliver innovative, engaging, effective messaging programmes, that empower students to make the best decisions for their mental, emotional and physical wellbeing.

Read more
Latin descent female college student graduation on campus.

Social media management case study

We use social media to amplify existing health articles, blog posts and community activity on the BabyCentre site because it means users don’t need to actively search for content.

Read more
Cute baby sings with open mouth while playing with wooden blocks