The Good Spa Guide

Trusted content and consumer insights

Project outline

The Good Spa Guide is the UK’s most trusted guide to spas and spa treatments. Each rated listing carries a comprehensive review written by a team of spa industry experts and health and beauty journalists.

The Good Spa Guide also operates the Bubble Rating system, a mark of excellence within the spa industry. Spas are assessed on more than 80 criteria before being awarded a bubble rating of one to five.

The annual Good Spa Guide Awards shine a light on Britain’s best spas. Nominees and winners of our coveted Best UK Spa are selected by our expert panel of Spa Spies and by our readers.

We also produce yearly consumer reports for the spa industry, providing trusted, expert insight into market trends.

A quarterly magazine, Wellness, completes the portfolio, with in-depth features, reviews of exclusive spas across the globe, and product reviews.

We manage all the Good Spa Guide’s social media channels, reaching out to more than 20,000 followers across Facebook, Twitter and Instagram.

Woman relaxing in spa


We now reach over 750,000 spa goers each year. The Good Spa Guide awards are the most popular consumer spa awards in the world, with over 200,000 votes cast in 2017.

  • 50m+ People

    Over 50 million people have read content we have created

  • 45 Seconds

    Every 45 seconds someone registers on websites we create content for

  • 40 Countries

    We have created content in 27 languages that's used in 40 countries

  • 7,000 Messages

    We have written over 7,000 behaviour change health messages

  • BabyCentre (managed by Thrive) is an excellent website. The scope of information is immense, however this does not detract from the quality of the overall resource.

    British Medical Association
  • The content Thrive produce for BabyCentre is well-written, accurate and the way it clarifies complex topics is highly effective. I highly recommend BabyCentre. It’s a great resource for parents and parents-to-be.

    Dwight Lindo, Lead Neonatologist  |  Kingston Hospital, Surrey
  • On behalf of everyone on the MAMA team and our partners across the globe, I say thank you for all that you’ve contributed to our work and the movement as a whole, and I deeply believe, as one of our stakeholders recently told us, that this small but mighty team truly did “make a dent in the universe.”

    Kirsten Gagnaire, Global Director  |  MAMA