Tackling the student mental health crisis with behaviour change messaging

Mobile messaging for university student wellbeing

Project outline

Unihealth is the UK’s first mobile messaging programme for student wellbeing.

We create and deliver innovative, engaging, effective messaging programmes, that empower students to make the best decisions for their mental, emotional and physical wellbeing.

Using our innovative digital platform, our messages use proven behavioural change methods to encourage positive health behaviours.

Latin descent female college student graduation on campus.


84% of student respondents say Unihealth has helped them to look after their physical, emotional or mental wellbeing, whilst 81% of respondents have said Unihealth helped them feel more supported at university.

77% of respondents agreed that Unihealth helped them feel confident about living independently, and 78% of respondents said Unihealth helped them stay on their course.

  • 50m+ People

    Over 50 million people have read content we have created

  • 45 Seconds

    Every 45 seconds someone registers on websites we create content for

  • 40 Countries

    We have created content in 27 languages that's used in 40 countries

  • 7,000 Messages

    We have written over 7,000 behaviour change health messages

  • BabyCentre (managed by Thrive) is an excellent website. The scope of information is immense, however this does not detract from the quality of the overall resource.

    British Medical Association
  • The content Thrive produce for BabyCentre is well-written, accurate and the way it clarifies complex topics is highly effective. I highly recommend BabyCentre. It’s a great resource for parents and parents-to-be.

    Dwight Lindo, Lead Neonatologist  |  Kingston Hospital, Surrey
  • On behalf of everyone on the MAMA team and our partners across the globe, I say thank you for all that you’ve contributed to our work and the movement as a whole, and I deeply believe, as one of our stakeholders recently told us, that this small but mighty team truly did “make a dent in the universe.”

    Kirsten Gagnaire, Global Director  |  MAMA