How femtech and other digital platforms can overcome barriers to health access

  • Why concern about the quality of online information impacts how women use digital platforms.

  • How diverse authorship is key to providing higher quality, more relevant information.
  • The importance of understanding how women engage with digital resources in order to create platforms that meet female needs.

Digital opportunities for women’s wellbeing uses three data sets collated by Thrive’s research team:

About Thrive

Thrive is a value-driven agency specialising in powerful health and behaviour change content, campaigns and programmes. For 20 years, our researchers, writers, medical and behavioural experts have been on a mission to inform and inspire people around the world, motivating change for the better.

Working with NGOs such as the World Health Organization, charities, and large brands, we develop content and messaging that supports people through health changes. All our content is evidence-based, goes through rigorous checks with expert medical advisory boards. As a result, we hold Health on the Net and Information Standard accreditation for our work on BabyCentre.

Our programmes in lower- and middle- income countries have reached more than 8 million people and have had measurable impacts on issues such as HIV transmission, medication adherence and vaccination rates.

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If you require health content catered to the specific needs of your audience, please contact [email protected]

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Learn how femtech and other digital platforms can overcome barriers to health access

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Even in the UK with a public health system that guarantees care for all, there are critical barriers still stopping women accessing face-to-face health services and information. 

To learn more, download Digital opportunities for women’s wellbeing by entering your name and email address in the sign-up form.

  • Literature review. Around 40 academic and industry sources were reviewed, including analysis of the structural barriers faced by women, and how they interact and build trust with digital platforms.

  • Survey. Just over 530 women in the UK (322) and US (210), aged 18 to 64, were surveyed.
  • Focus groups. We conducted three focus groups, each with between five and nine participants.

To download your free copy of Digital opportunities for women’s wellbeing, please enter your name and email address in the sign-up form above.

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Drawing on information from three data sets, Digital opportunities for women’s wellbeing highlights what’s hindering access to health services and spotlights three key themes:

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