We’re thrilled to reveal that Thrive is up for another national award.
We’re one of just three finalists in the Social Transformation category in the 2020 Digital Agenda Impact Awards.
The Social Transformation award recognises outward-facing products and services that make a positive social or environmental impact on society. The awards attracted nearly 350 entrants this year so we’re proud of the team’s social change impact work that got us through to the finalist stage.
Thrive’s entry centred on its creation and delivery of mobile health (mHealth) programmes that help meet World Health Organisation maternal and child health targets in low resource settings where there is often better access to mobile phones than clean water. While this is a startling statistic, it opens up the opportunity to give vital health information and wellbeing support in a simple but potentially life-changing way across geographical boundaries.
Messages containing carefully constructed accurate and engaging information and support is delivered straight into the hands of pregnant women and new mothers, improving health outcomes for them and their babies. Messages are carefully mapped to the stages of pregnancy and parenthood up to when a child is one.
They include clinic appointment reminders, advice on where to seek help if health issues arise, encouragement to take up vaccinations, nutrition and hygiene information. But, just as importantly, they walk the journey of pregnancy and new parenthood with women, sharing their worries and joys and encouraging and teaching them to bond and play with their babies as well as look after themselves.
We have delivered these messages for Prospera Digital in Mexico, MAMA in Timor-Leste, mMitra in the biggest slums of India and MomConnect, reaching mothers living with HIV in South Africa.
The announcement follows Thrive’s success at the British Business Awards last year where it won two categories – Female Business Owner (Digital Communications) and Work/Life Balance. We were also finalists at the Norfolk Business Awards for two categories.
Impact Awards winners will be announced on 18 June 2020 but whether we win or not we’ll be continuing our work with existing partners, including corporates wishing to fulfil CSR responsibilities, local agencies, government departments, charities and NGOs to reach hundreds of thousands more people a year. We have also this year implemented a growth strategy to take this service to a greater number of partners and expand our specialism.
Messages need to be translated and localised to target different demographics and their requirements but will always be based on our fundamental aim to inspire and empower everyone to make positive health choices.