5 Social media trends for 2023

By Charlotte McClure, Content Marketing Editor

Social media is constantly changing, and every channel develops and changes its features based on user appeal and potential growth.

2022 saw significant change, new platforms like BeReal and Mastodon emerged, Facebook increased its focus on the Metaverse, and Gen Z began to bypass Google in favour of TikTok as a search engine.

Knowing the predicted social trends means you can keep up with or get ahead of your competitors and create a successful social media marketing strategy. So, which trends are set to shake up social media this year? Here are five to look out for.

Charlotte is Content Marketing Editor at Thrive and is passionate about the increasingly vital role social media plays in marketing strategies.

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