We’re fluent in health and wellbeing communication that’s clear, captivating and compelling. We’ll untangle your knotty message and communicate it elegantly and powerfully.
Health content specialists
We don't just write health copy. We create content that is simple to understand and powerful enough to inspire change for good. Do you need 320-characters delivered through a bespoke messaging programme? Or 2000-word online health articles? Our award-winning editorial team is experienced in writing evidence-based content that creates authentic, emotional connections to engage audiences through any channel. And because our editorial process has been approved by the Information Standard, you know you can trust it completely.
We combine editorial expertise with behavioural science to create content that is as effective as it is engaging.
Clear and compelling
Our specialist team of health and wellbeing writers take complex information and make it easy to understand.
Content you can trust
We start with the evidence, fact check rigorously and verify with experts. That's why you can trust us to get it right.
Personalised and timely
By walking the journey we ensure you're connecting with your audience with the right content at the right time in the right place.
We work with brands, agencies, governments and charities who want to make their message resonate. We engage people in conversations about health and harness the power of behaviour change to transform lives and societies for good.
Walking the journey with new parents
We have worked with Johnson & Johnson since 2000 to create pregnancy and parenting products for the BabyCentre brand to support mums at every stage of their exciting and challenging new journey.
Good Spa Guide
The Good Spa Guide is the UK’s most trusted guide to spas and spa treatments. Each rated listing carries a comprehensive review written by a team of spa industry experts and health and beauty journalists.
Flexible health content for crisis response
Facebook Free Basics and Internet.org aims to make the internet accessible to millions of people in developing countries. Information, including news, health and education resources are made available without data charges, bringing people online and improving lives.
The content Thrive produce for BabyCentre is well-written, accurate and the way it clarifies complex topics is really good. I highly recommend BabyCentre. It’s a great resource for parents and parents-to-be.
Thrive has built its expertise over many years and across multiple countries. This gives the team the unique ability to listen to and address cultural nuances that are so vital to engage with audiences and to drive meaningful behaviour change.
Your team’s professional, collaborative and inclusive style of working ensured that MomConnect messaging was a team effort; their expertise was most welcome.
BabyCentre (managed by Thrive) is an excellent website. The scope of information is immense, however this does not detract from the quality of the overall resource.
A-level results day special: why uni students need our help
Forget the Me Generation stereotype, today’s students have more stressors than previous generations but are reluctant to get help. Here’s why student wellbeing support is more important than ever.
Nudge theory: 5 everyday examples
From stickers in urinals to an extra line of ink in a tax returns letter, behaviour change doesn’t have to be complicated, just creative. Here are five of the simplest but most ingenious real-life examples
From tax to texts: behaviour change in quitting smoking
World No Tobacco Day marks the global crusade to stub out one of the biggest epidemics of the 21st century. But what works in the battle to quit smoking?
Want to find out more?
Whether you’re an agency that needs a specialist health content partner, a start-up looking for behaviour change expertise or a global brand seeking to create a multi-channel campaign we’re always happy to talk.Get in touch