Case Study Hero: Centre for Health Worker Innovation (CHWI)


Creating resilience-building behaviours among health workers in low- and middle-income countries (LMICs).

  • Created an evidence-based programme of 82 long and short-form messages that can be accessed and downloaded globally
  • Worked with NGO partners based in India, Nepal, Kenya, and Rwanda to co-create a toolkit of messages and strategies
  • Reached 257 organisations across 44 countries and nine different regions

The challenge

Prevent burnout among health workers in low- and middle-income countries (LMICs) through a targeted programme of resilience-building messages and strategies.

Frontline health workers in LMICs are facing burnout, compassion fatigue and workplace stress on a big scale. This has been exacerbated by the Covid-19 pandemic, resulting in poorer health outcomes for patients and staff.

CHWI approached Thrive to develop and deliver the tools, support and knowledge required to help health workers across the globe manage stress and avoid burnout.

Our solution

Collaborating with partners across several countries, Thrive crafted a messaging programme based on research and behaviour science, to reduce and prevent burnout among front line health workers. The messages can be accessed, downloaded, and used in a way that best suits each individual workforce.

Here’s how we did it:

  • Our team undertook primary research to understand the issues affecting frontline health workers in LMICs.
  • We conducted in-depth interviews with frontline health workers in Asia, Africa, and South America.
  • Our behaviour change experts worked closely with Johnson & Johnson’s behavioural science team.
  • We conducted voice and tone testing to create key audience personas and develop guides to support adoption, localisation, and scale.
  • Working with NGO partners based in India, Nepal, Kenya, and Rwanda we co-created a toolkit of messages and strategies.
  • User feedback was integrated throughout the process.

The results

The open source, evidence-based resources we created were launched and promoted on the CHWI website. To date they have been accessed by 257 organisations, across 44 countries and nine different regions (China, East Africa, Europe, India, Latin America, North America, Southeast Asia, Southern Africa, and West Africa).

Significant accessibility and localisation efforts have also been made via the translation of these open-source resources into three other languages: Spanish, Portuguese and Hindi.

“The Thrive team consistently went above and beyond to ensure what was delivered kept the health workers at the heart of the project. Their knowledge and expertise is second to none, providing that expertise in such a collaborative, impact-focused manner, is what really sets them apart.”

Client feedback

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