Case Study Hero: The Good Spa Guide

The Good Spa Guide

Celebrating UK spas and spa excellence

  • Thrive created trailblazing, independent guide to UK's best spas and treatments
  • Launched globally recognised spa awards and influential trend reports for the spa industry
  • Highly engaged audience: 160k+ monthly website page views and 130k social impressions


Establish and deliver brand trusted by both spa users and the spa industry.

The wellness industry has expanded exponentially over the past decade. Currently estimated to be worth $1.5 trillion and growing by between 5% and 10% each year it represents an opportunity both for consumers and wellness brands.

The challenge for the Good Spa Guide was to capitalise on this growth, delivering trusted advice to consumers while offering a full promotional platform to spas.


The Good Spa Guide brings spa lovers and spa brands together with a unique offering: in-depth, independent spa reviews for consumers plus a suite of marketing opportunities for spas.

Here’s how we do it:

  • Spa reviews are carried out by our team of Spa Spies™, industry experts and specialist journalists who know their Ultherapy from their Cryotherapy and understand what to look for in a great Hydrotherm massage.
  • We created an innovative Bubble Rating system, a mark of excellence in the industry, which assesses spas on more than 80 criteria and awards ratings ranging from one to five bubbles.
  • Our annual Good Spa Guide Awards celebrate excellence within the UK spa industry. Winning an award allows spas to gain trust with brand approval from thousands of spa lovers.
  • Managing cross-channel content via web, social channels and high-impact e-newsletters.
  • Producing yearly consumer reports for the spa industry, providing trusted, expert insight into market trends.
  • Collaborating on creative commercial projects, product launches and competitions.
  • Expanding internationally with luxury spa reviews from around the world.


Good Spa Guide is the UK’s leading spa listings and editorial website with up to 160,000 monthly unique visitors. Good Spa Guide enewsletters reach 30,000 subscribers and its social media channels engage than 26k followers across Facebook, Twitter and Instagram.

Since 2015, Good Spa Guide has generated over 11,000 direct enquiries to spas and £3.2m in bookings. Up to 1,300 users regularly enter its competitions.

The Good Spa Guide Awards are now the leading consumer spa awards, attracting up to 200,000 votes.

Our expert team has contributed to high-circulation publications including The Telegraph, Daily Mail and Guardian, and received coverage in CN Traveller, Stylist and Citywealth.

Let's talk and change
the world's health together!

This is just a snapshot of what we do.

If you need help transforming your health content, let's talk.

Get in touch

Latest insights

Colors going in circle

5 of the most impactful health campaigns Read more

Read more
Colourful feather quill

The evolution of period product advertising Read more

Read more
Puzzle pieces connecting together

How to collaborate successfully with medical reviewers in your content project Read more

Read more