Content for social change
We are an award-winning agency with 20 years’ experience in creating content that inspires positive behaviour. We use behavioural insights to create campaigns that engage and empower audiences and bring about social change, from increasing breastfeeding rates in Mexico to reducing student stress in the UK.Talk to us about your social change campaign
What we can do for you
We’ll manage your whole project, from start to finish, including:
Research and strategy
Our content is driven by in-depth research. From focus groups with pregnant women in India to finding out what time a student in the UK wakes up on Sunday, we’ll do what it takes to make sure the content we write for campaigns is relevant and effective.
We write content underpinned by behavioural insights to make it easy to act on and empowering. And we can do it anywhere in the world. Our global network of local experts can translate our words into any language and hyper-localise messages to make them culturally relevant.
Content management and delivery
We’ll tailor the message to the medium. Whether we’re talking to people using audio, text, infographics, video or all of the above, we’ll make sure the content is right for your audience and deliver it through the most effective channel.
Thrive has built its expertise over many years and across multiple countries. This gives the team the unique ability to listen to and address cultural nuances that are so vital to engage with audiences and to drive meaningful behaviour change.
On behalf of everyone on the MAMA team and our partners across the globe, I say thank you for all that you’ve contributed to our work and the movement as a whole, and I deeply believe, as one of our stakeholders recently told us, that this small but mighty team truly did “make a dent in the universe.”
Thrive did ground-breaking work helping the South African Department of Health with the content and flavour of the MomConnect messages for pregnant and post-partum moms. These messages have now been acclaimed by over 2.5 million women.