Behaviour change

We’ve worked at the forefront of behaviour change communications since 2001. Our unique combination of behavioural insights, health specialism and editorial expertise gives you the power to change lives for good.

Experts in behaviour change

Behaviour change is a buzz word right now but to us it is much more than that. The life-changing projects we have developed around the world since 2001 have demonstrated just how powerful our combination of behavioural science and skilled content creation can be. We can show you how behaviour change models can help you to understand a challenge and identify a solution that works for you and your audience. And we can help you turn that theory into a programme that will transform lives.

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  • puzzle

    Problem solving

    We solve problems and remove obstacles. We are both the strategists and implementers that ensure you achieve your aims.

  • gears

    Skilled expertise

    We have access to a wide and highly valuable set of expertise through the people that are a part of our business.

  • heart-hand

    Specialist support

    We work in line with your goals and objectives, providing support as business partner specialists.

  • stars

    Data-driven results

    We know what will work, and what will not, for the end user. We drive positive behaviour change to deliver results.

Working together

We work with brands, agencies, governments and charities who want to make their message resonate. We, engage people in conversations about health and harness the power of behaviour change to transform lives and societies for good.

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Behavioural analysis

To change behaviour, you first need to understand it. We can help you do that using primary and secondary research alongside established behavioural models. We look at the context and identify the barriers and enablers of change. The result is a 360-degree view of the problem that identifies actionable insights as the foundation of a successful behaviour change programme.

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Behaviour change and mHealth messaging

The very best behaviour change theory will only get so far. You’ll only get the results you need if your target audience engages with your programme. This is where our creativity and experience make all the difference. We’re experts in crafting content that engages, empowers and inspires change. We can help you make an emotional connection, even in the smallest of spaces. SMS? Messenger? WhatsApp? Messaging is your opportunity to reach out to your audience.

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Behaviour change consultancy

We love to work with clients from the start: to research the problem, analyse the behaviour and design the solution. But we’re also happy to advise on on-going projects and we are often called in when a digital behaviour change programme is not achieving results. We can review, advise and help you refocus. And we can work with your team to share skills and knowledge, giving them the tools to apply our tried-and-tested methods to future projects.

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  • MAMA Mobile Messaging

    Mobile Alliance for Maternal Action (MAMA) provides evidence-based health content to mothers in low resource settings, via mobile messaging. MAMA’s founding partners are USAID, Johnson & Johnson and BabyCenter.

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  • Johnson & Johnson: MomConnect

    Thrive works with our partners, Johnson & Johnson, and the South African National Department of Health to deliver a free mobile messaging programme, supporting pregnant women and new mothers.

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    Pregnant African Woman
  • mMitra

    In partnership with BabyCenter, Thrive has created a series of audio health messages, delivered via a free mobile voice call service in India (mMitra).

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    A mother with her little girl on the arm
  • Unihealth

    Unihealth is the UK’s first mobile messaging programme for student wellbeing.We create and deliver innovative, engaging, effective messaging programmes, that empower students to make the best decisions for their mental, emotional and physical wellbeing.

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    Latin descent female college student graduation on campus.
  • Thrive has built its expertise over many years and across multiple countries. This gives the team the unique ability to listen to and address cultural nuances that are so vital to engage with audiences and to drive meaningful behaviour change.

    Aakash Ganju  |  Saathealth
  • On behalf of everyone on the MAMA team and our partners across the globe, I say thank you for all that you’ve contributed to our work and the movement as a whole, and I deeply believe, as one of our stakeholders recently told us, that this small but mighty team truly did “make a dent in the universe.”

    Kirsten Gagnaire, Global Director  |  MAMA
  • Thrive did ground-breaking work helping the South African Department of Health with the content and flavour of the MomConnect messages for pregnant and post-partum moms. These messages have now been acclaimed by over 2.5 million women.

    Peter Barron  |  MomConnect

Want to find out more?

Whether you’re an agency that needs a specialist health content partner, a start-up looking for behaviour change expertise or a global brand seeking to create a multi-channel campaign we’re always happy to talk. Get in touch now for an informal chat about how Thrive can help you.

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