We’ve worked at the forefront of behaviour change communications since 2001. Our unique combination of behavioural insights, health specialism and editorial expertise gives you the power to change lives for good.
Experts in behaviour change
Behaviour change is a buzz word right now but to us it is much more than that. The life-changing projects we have developed around the world since 2001 have demonstrated just how powerful our combination of behavioural science and skilled content creation can be. We can show you how behaviour change models can help you to understand a challenge and identify a solution that works for you and your audience. And we can help you turn that theory into a programme that will transform lives.
We solve problems and remove obstacles. We are both the strategists and implementers that ensure you achieve your aims.
We have access to a wide and highly valuable set of expertise through the people that are a part of our business.
We work in line with your goals and objectives, providing support as business partner specialists.
We know what will work, and what will not, for the end user. We drive positive behaviour change to deliver results.
We work with brands, agencies, governments and charities who want to make their message resonate. We, engage people in conversations about health and harness the power of behaviour change to transform lives and societies for good.
MAMA Mobile Messaging
Mobile Alliance for Maternal Action (MAMA) provides evidence-based health content to mothers in low resource settings, via mobile messaging. MAMA’s founding partners are USAID, Johnson & Johnson and BabyCenter.
Johnson & Johnson: MomConnect
Thrive works with our partners, Johnson & Johnson, and the South African National Department of Health to deliver a free mobile messaging programme, supporting pregnant women and new mothers.
In partnership with BabyCenter, Thrive has created a series of audio health messages, delivered via a free mobile voice call service in India (mMitra).
Unihealth is the UK’s first mobile messaging programme for student wellbeing.We create and deliver innovative, engaging, effective messaging programmes, that empower students to make the best decisions for their mental, emotional and physical wellbeing.
Thrive has built its expertise over many years and across multiple countries. This gives the team the unique ability to listen to and address cultural nuances that are so vital to engage with audiences and to drive meaningful behaviour change.
On behalf of everyone on the MAMA team and our partners across the globe, I say thank you for all that you’ve contributed to our work and the movement as a whole, and I deeply believe, as one of our stakeholders recently told us, that this small but mighty team truly did “make a dent in the universe.”
Thrive did ground-breaking work helping the South African Department of Health with the content and flavour of the MomConnect messages for pregnant and post-partum moms. These messages have now been acclaimed by over 2.5 million women.
Real life examples of nudge theory
As demonstrated by Richard H Thaler and Cass R Sunstein in their book “Nudge”, subtle changes to the choice architecture of society can trigger changes in behaviour.
The one where we're up for a national award
I can’t say how delighted I am that the hard work of my team has been shortlisted for a prestigious Association for Online Publishing (AOP) award.
Give them a nudge: influencing behaviour change
A significant proportion of our health is affected by our own behaviour, rather than genetic or environmental factors – namely, our bad behaviour.
Want to find out more?
Whether you’re an agency that needs a specialist health content partner, a start-up looking for behaviour change expertise or a global brand seeking to create a multi-channel campaign we’re always happy to talk. Get in touch now for an informal chat about how Thrive can help you.Get in touch