We’ve worked at the forefront of behaviour change communications since 2001. Our unique combination of behavioural insights, health specialism and editorial expertise gives you the power to change lives for good.
Experts in behaviour change
Behaviour change is a buzz word right now but to us it is much more than that. The life-changing projects we have developed around the world since 2001 have demonstrated just how powerful our combination of behavioural science and skilled content creation can be. We can show you how behaviour change models can help you to understand a challenge and identify a solution that works for you and your audience. And we can help you turn that theory into a programme that will transform lives.
Meet Dr Felix Naughton, our Behaviour Change Consultant
As our Behaviour Change Consultant, Felix helps us plan and evaluate our behaviour change projects. He is Senior Lecturer in Health Psychology in the School of Health Sciences at UEA, Visiting Senior Researcher at the Behavioural Science Group, University of Cambridge, and Honorary Associate Professor within the Division of Primary Care, University of Nottingham.
Felix has a primary research interest in investigating how technology, particularly mobile phones, can support behaviour change. In addition to his Thrive work, Felix is currently investigating the potential to address important gaps in NHS smoking cessation support with mobile phone interventions.
Felix believes that mobile phones have real potential to make a significant public health impact through behaviour change interventions, given their wide-reach, low-cost and potential to engage in real-time. Not to mention the fact that they are rarely more than an arm’s reach away!
Our expertise in proven behaviour change models like COM-B means we can explore all the obstacles and solutions to change.
Once we've completed analysis we will design a tailored strategy, underpinned by frameworks such as EAST and the Behaviour Change Wheel.
Behaviour change solutions
We will craft the content that will drive lasting behaviour change and deliver it through the most effective channels for your audience.
We monitor, evaluate, re-evaluate and reiterate to make sure our solutions bring about the most effective behaviour change.
MAMA Mobile Messaging
Mobile Alliance for Maternal Action (MAMA) provides evidence-based health content to mothers in low resource settings, via mobile messaging. MAMA’s founding partners are USAID, Johnson & Johnson and BabyCenter.
Health messaging for HIV+ mothers
Thrive works with our partners, Johnson & Johnson, and the South African National Department of Health to deliver a free mobile messaging programme, supporting pregnant women and new mothers.
Encouraging positive health behaviours in India
Our behaviour change messaging campaign in India has improved the health of more than two million mothers living in the poorest areas, changing their lives and those of their babies.
Behaviour change support for UK students
Unihealth is the UK’s first mobile messaging programme for student wellbeing.We create and deliver innovative, engaging, effective messaging programmes, that empower students to make the best decisions for their mental, emotional and physical wellbeing.
Thrive has built its expertise over many years and across multiple countries. This gives the team the unique ability to listen to and address cultural nuances that are so vital to engage with audiences and to drive meaningful behaviour change.
On behalf of everyone on the MAMA team and our partners across the globe, I say thank you for all that you’ve contributed to our work and the movement as a whole, and I deeply believe, as one of our stakeholders recently told us, that this small but mighty team truly did “make a dent in the universe.”
Thrive did ground-breaking work helping the South African Department of Health with the content and flavour of the MomConnect messages for pregnant and post-partum moms. These messages have now been acclaimed by over 2.5 million women.
A-level results day special: why uni students need our help
Forget the Me Generation stereotype, today’s students have more stressors than previous generations but are reluctant to get help. Here’s why student wellbeing support is more important than ever.
Nudge theory: 5 everyday examples
From stickers in urinals to an extra line of ink in a tax returns letter, behaviour change doesn’t have to be complicated, just creative. Here are five of the simplest but most ingenious real-life examples
From tax to texts: behaviour change in quitting smoking
World No Tobacco Day marks the global crusade to stub out one of the biggest epidemics of the 21st century. But what works in the battle to quit smoking?
Want to find out more?
We work with brands, partner agencies, governments and charities who want to make their message resonate. We engage people through the power of behaviour change to transform lives and societies for good. If you want to find out more about our health or behaviour change expertise we’re always happy to talk.Contact us