Behaviour change
We’ve worked at the forefront of behaviour change communications since 2001. Our unique combination of behavioural insights, health specialism and editorial expertise gives you the power to change lives for good.
Experts in behaviour change
Behaviour change is a buzz word right now but to us it is much more than that. The life-changing projects we have developed around the world since 2001 have demonstrated just how powerful our combination of behavioural science and skilled content creation can be. We can show you how behaviour change models can help you to understand a challenge and identify a solution that works for you and your audience. And we can help you turn that theory into a programme that will transform lives.
Behaviour change services
Behavioural analysis
To change behaviour, you first need to understand it. We can help you do that using primary and secondary research alongside established behavioural models. We look at the context and identify the barriers and enablers of change. The result is a 360-degree view of the problem that identifies actionable insights as the foundation of a successful behaviour change programme.
Behaviour change consultancy
We love to work with clients from the start: to research the problem, analyse the behaviour and design the solution. But we’re also happy to advise on on-going projects and we are often called in when a digital behaviour change programme is not achieving results. We can review, advise and help you refocus. And we can work with your team to share skills and knowledge, giving them the tools to apply our tried-and-tested methods to future projects.
Behaviour change content and mHealth messaging
The very best behaviour change theory will only get so far. You’ll only get the results you need if your target audience engages with your programme. This is where our creativity and experience make all the difference. We’re experts in crafting content that engages, empowers and inspires change. We can help you make an emotional connection, even in the smallest of spaces. SMS? Messenger? WhatsApp? Messaging is your opportunity to reach out to your audience.
Meet Dr Felix Naughton, our Behaviour Change Consultant
As our Behaviour Change Consultant, Felix helps us plan and evaluate our behaviour change projects. He is Senior Lecturer in Health Psychology in the School of Health Sciences at UEA, Visiting Senior Researcher at the Behavioural Science Group, University of Cambridge, and Honorary Associate Professor within the Division of Primary Care, University of Nottingham.
Felix has a primary research interest in investigating how technology, particularly mobile phones, can support behaviour change. In addition to his Thrive work, Felix is currently investigating the potential to address important gaps in NHS smoking cessation support with mobile phone interventions.
Felix believes that mobile phones have real potential to make a significant public health impact through behaviour change interventions, given their wide-reach, low-cost and potential to engage in real-time. Not to mention the fact that they are rarely more than an arm’s reach away!
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Behavioural analysis
Our expertise in proven behaviour change models like COM-B means we can explore all the obstacles and solutions to change.
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Behavioural strategy
Once we've completed analysis we will design a tailored strategy, underpinned by frameworks such as EAST and the Behaviour Change Wheel.
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Behaviour change solutions
We will craft the content that will drive lasting behaviour change and deliver it through the most effective channels for your audience.
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Data-driven results
We monitor, evaluate, re-evaluate and reiterate to make sure our solutions bring about the most effective behaviour change.
Working together
We work with brands, agencies, governments and charities who want to make their message resonate. We, engage people in conversations about health and harness the power of behaviour change to transform lives and societies for good.
Case studies
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MAMA Mobile Messaging
Mobile Alliance for Maternal Action (MAMA) provides evidence-based health content to mothers in low resource settings, via mobile messaging. MAMA’s founding partners are USAID, Johnson & Johnson and BabyCenter.
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Health messaging for HIV+ mothers
Thrive works with our partners, Johnson & Johnson, and the South African National Department of Health to deliver a free mobile messaging programme, supporting pregnant women and new mothers.
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Reaching millions in the land of Slumdog Millionaire
Our behaviour change messaging campaign in India has improved the health of more than two million mothers living in the poorest areas, changing their lives and those of their babies.
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Behaviour change support for UK students
Unihealth is the UK’s first mobile messaging programme for student wellbeing.We create and deliver innovative, engaging, effective messaging programmes, that empower students to make the best decisions for their mental, emotional and physical wellbeing.
Latest insights
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A-level results day special: why uni students need our help
Forget the Me Generation stereotype, today’s students have more stressors than previous generations but are reluctant to get help. Here’s why student wellbeing support is more important than ever.
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Nudge theory: 5 everyday examples
From stickers in urinals to an extra line of ink in a tax returns letter, behaviour change doesn’t have to be complicated, just creative. Here are five of the simplest but most ingenious real-life examples
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From tax to texts: behaviour change in quitting smoking
World No Tobacco Day marks the global crusade to stub out one of the biggest epidemics of the 21st century. But what works in the battle to quit smoking?
Want to find out more?
Whether you’re an agency that needs a specialist health content partner, a start-up looking for behaviour change expertise or a global brand seeking to create a multi-channel campaign we’re always happy to talk. Get in touch now for an informal chat about how Thrive can help you.
Get in touch