Behaviour change
We’ve worked at the forefront of behaviour change communications since 2001. Our unique combination of behavioural insights, health specialism and editorial expertise gives you the power to change lives for good.
Experts in behaviour change
Behaviour change is a buzz word right now but to us it is much more than that. The life-changing projects we have developed around the world since 2001 have demonstrated just how powerful our combination of behavioural science and skilled content creation can be. We can show you how behaviour change models can help you to understand a challenge and identify a solution that works for you and your audience. And we can help you turn that theory into a programme that will transform lives.
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Problem solving
We solve problems and remove obstacles. We are both the strategists and implementers that ensure you achieve your aims.
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Skilled expertise
We have access to a wide and highly valuable set of expertise through the people that are a part of our business.
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Specialist support
We work in line with your goals and objectives, providing support as business partner specialists.
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Data-driven results
We know what will work, and what will not, for the end user. We drive positive behaviour change to deliver results.
Working together
We work with brands, agencies, governments and charities who want to make their message resonate. We, engage people in conversations about health and harness the power of behaviour change to transform lives and societies for good.
Behaviour change services
Behavioural analysis
To change behaviour, you first need to understand it. We can help you do that using primary and secondary research alongside established behavioural models. We look at the context and identify the barriers and enablers of change. The result is a 360-degree view of the problem that identifies actionable insights as the foundation of a successful behaviour change programme.
Behaviour change and mHealth messaging
The very best behaviour change theory will only get so far. You’ll only get the results you need if your target audience engages with your programme. This is where our creativity and experience make all the difference. We’re experts in crafting content that engages, empowers and inspires change. We can help you make an emotional connection, even in the smallest of spaces. SMS? Messenger? WhatsApp? Messaging is your opportunity to reach out to your audience.
Behaviour change consultancy
We love to work with clients from the start: to research the problem, analyse the behaviour and design the solution. But we’re also happy to advise on on-going projects and we are often called in when a digital behaviour change programme is not achieving results. We can review, advise and help you refocus. And we can work with your team to share skills and knowledge, giving them the tools to apply our tried-and-tested methods to future projects.
Case studies
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MAMA Mobile Messaging
Mobile Alliance for Maternal Action (MAMA) provides evidence-based health content to mothers in low resource settings, via mobile messaging. MAMA’s founding partners are USAID, Johnson & Johnson and BabyCenter.
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Johnson & Johnson: MomConnect
Thrive works with our partners, Johnson & Johnson, and the South African National Department of Health to deliver a free mobile messaging programme, supporting pregnant women and new mothers.
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mMitra
In partnership with BabyCenter, Thrive has created a series of audio health messages, delivered via a free mobile voice call service in India (mMitra).
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Unihealth
Unihealth is the UK’s first mobile messaging programme for student wellbeing.We create and deliver innovative, engaging, effective messaging programmes, that empower students to make the best decisions for their mental, emotional and physical wellbeing.
Latest insights
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Real life examples of nudge theory
As demonstrated by Richard H Thaler and Cass R Sunstein in their book “Nudge”, subtle changes to the choice architecture of society can trigger changes in behaviour.
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The one where we're up for a national award
I can’t say how delighted I am that the hard work of my team has been shortlisted for a prestigious Association for Online Publishing (AOP) award.
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Give them a nudge: influencing behaviour change
A significant proportion of our health is affected by our own behaviour, rather than genetic or environmental factors – namely, our bad behaviour.
Want to find out more?
Whether you’re an agency that needs a specialist health content partner, a start-up looking for behaviour change expertise or a global brand seeking to create a multi-channel campaign we’re always happy to talk. Get in touch now for an informal chat about how Thrive can help you.
Get in touch