Health · Digital · Behaviour Change

Words that change lives

We are an award-winning health communications agency, creating powerful health and behaviour change content, campaigns and programmes. Since 2001 our researchers, writers, medical and behavioural experts have been on a mission to inform and inspire people around the world, motivating change for the better.

Welcome to Thrive

A world where wellness matters

Our purpose is to inspire and empower everyone to make positive health choices. We work with global brands, NGOs and fellow agencies to design award-winning health content and behaviour change programmes that achieve this. In 20 years we’ve transformed millions of lives in more than 40 countries. How can we help you?

About Thrive


Digital health content

We are digital health and wellbeing content specialists, working with a global network of more than 100 subject experts. We can work with you to create evidence-based content that informs and empowers or develop and optimise your content strategy. Going global? We can manage all your translation and localisation needs.

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Social marketing

We work with governments, local authorities, local and national health bodies and charities to help deliver lasting behaviour change for social good. Our projects in the field of behaviour change for social good are evidence-led and have been peer-reviewed in articles in the British Medical Journal and BMC Public Health.

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Behaviour change

Our experience in behaviour change communications, gained over many years and in multiple countries, means we can bring deep real-world knowledge to your project. Our process combines behavioural science with editorial expertise and digital skills to create authentic connections that power change.

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Clients & Supporters

  • Thrive has been an invaluable support to our Covid-19 response work, helping to design visual illustrations and key messages as part of our broader hygiene behaviour change process. We are really grateful for their fast turnaround, solid knowledge and flexibility in supporting WaterAid’s response to an urgent and important need: to motivate people to change their hygiene, first to help prevent the spread of Covid-19 and then as a lifelong behaviour.

    Dr Om Prasad Gautam  |  WaterAid
  • Thrive has built its expertise over many years and across multiple countries. This gives the team the unique ability to listen to and address cultural nuances that are so vital to engage with audiences and to drive meaningful behaviour change.

    Aakash Ganju  |  Saathealth
  • Thrive did ground-breaking work helping the South African Department of Health with the content and flavour of the MomConnect messages for pregnant and post-partum moms. These messages have now been acclaimed by over 2.5 million women.

    Peter Barron  |  MomConnect
  • The content Thrive produce for BabyCentre is well-written, accurate and the way it clarifies complex topics is highly effective. I highly recommend BabyCentre. It’s a great resource for parents and parents-to-be.

    Dwight Lindo, Lead Neonatologist  |  Kingston Hospital, Surrey
  • On behalf of everyone on the MAMA team and our partners across the globe, I say thank you for all that you’ve contributed to our work and the movement as a whole, and I deeply believe, as one of our stakeholders recently told us, that this small but mighty team truly did “make a dent in the universe.”

    Kirsten Gagnaire, Global Director  |  MAMA

Our achievements