Health · Digital · Behaviour Change
Words that change lives
We are an award-winning health communications agency, creating powerful health and behaviour change content, campaigns and programmes. Since 2001 our researchers, writers, medical and behavioural experts have been on a mission to inform and inspire people around the world, motivating change for the better.
Welcome to Thrive
A world where wellness matters
Our purpose is to inspire and empower everyone to make positive health choices. We work with global brands, NGOs and fellow agencies to design award-winning health content and behaviour change programmes that achieve this. In 20 years we’ve transformed millions of lives in more than 40 countries. How can we help you?
MAMA Mobile Messaging
Mobile Alliance for Maternal Action (MAMA) provides evidence-based health content to mothers in low resource settings, via mobile messaging. MAMA’s founding partners are USAID, Johnson & Johnson and BabyCenter.
Walking the journey with new parents
We have worked with Johnson & Johnson since 2000 to create pregnancy and parenting products for the BabyCentre brand to support mums at every stage of their exciting and challenging new journey.
Flexible health content for crisis response
Facebook Free Basics and Internet.org aims to make the internet accessible to millions of people in developing countries. Information, including news, health and education resources are made available without data charges, bringing people online and improving lives.
Thrive has been an invaluable support to our Covid 19 response work, helping to design visual illustrations and key messages linked with COVID 19 as part of our broader hygiene behaviour change creative process. We are really grateful for their fast turnaround, solid knowledge and flexibility in supporting WaterAid’s response to an urgent and important need to motivate people to change their hygiene first to help prevent the spread of Covid 19 and then as a lifelong behaviour.
Thrive has built its expertise over many years and across multiple countries. This gives the team the unique ability to listen to and address cultural nuances that are so vital to engage with audiences and to drive meaningful behaviour change.
Thrive did ground-breaking work helping the South African Department of Health with the content and flavour of the MomConnect messages for pregnant and post-partum moms. These messages have now been acclaimed by over 2.5 million women.
The content Thrive produce for BabyCentre is well-written, accurate and the way it clarifies complex topics is highly effective. I highly recommend BabyCentre. It’s a great resource for parents and parents-to-be.
On behalf of everyone on the MAMA team and our partners across the globe, I say thank you for all that you’ve contributed to our work and the movement as a whole, and I deeply believe, as one of our stakeholders recently told us, that this small but mighty team truly did “make a dent in the universe.”
Walking the journey: How to write empathetic content
If you can see and experience the world the way your target audience does, you can create content that cuts through the noise. This is the art of writing empathetic content.
Using behavioural science to encourage handwashing in India
This behavioural science intervention in rural India was successful because it reached out to deeper motivating factors behind human behaviour.
How reliable is online health information?
How trustworthy is consumer health information and how can we even tell what’s credible and what isn’t? We explain all.