Health · Digital · Behaviour Change
Words that change lives
We are a specialist agency, creating powerful health and behaviour change content, campaigns and programmes. Since 2001 our researchers, writers, medical and behavioural experts have been on a mission to inform and inspire people around the world, motivating change for the better.
A world where wellness matters
Our purpose is to inspire and empower everyone to make positive health choices. We work with global brands, NGOs and fellow agencies to design health content and behaviour change programmes that achieve this. In 20 years we've transformed millions of lives in more than 40 countries. How can we help you?
Our services
Health and wellbeing content
We are health and wellbeing content specialists, working with a global network of more than 100 subject experts. We can work with you to create evidence-based content that informs and empowers or develop and optimise your content strategy. Going global? We can manage all your translation and localisation needs.
Digital solutions
We can help you collect, analyse and learn from your data and use it to inform your digital content strategy. Our creative team can bring your content to life with captivating video and imagery to boost engagement and understanding. And we can develop and deliver your digital content across any and all platforms.
Behaviour change
Our experience in behaviour change communications, gained over many years and in multiple countries, means we can bring deep real-world knowledge to your project. Our process combines behavioural science with editorial expertise and digital skills to create authentic connections that power change.
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Delivering excellence
We take pride in the work we do and always strive to exceed expectations.
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Purposeful
We work on projects that we believe in, using behaviour change principles to bring a positive change to the global community.
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Rigorous
Our work is grounded in evidence. Research and data is where it all begins.
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Forward thinking
We embrace new opportunities in communications and technology and use them creatively.
Case studies
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MAMA Mobile Messaging
Mobile Alliance for Maternal Action (MAMA) provides evidence-based health content to mothers in low resource settings, via mobile messaging. MAMA’s founding partners are USAID, Johnson & Johnson and BabyCenter.
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BabyCentre UK
We have worked with Johnson & Johnson since 2000 to create pregnancy and parenting products for the BabyCentre brand to support mums at every stage of their exciting and challenging new journey.
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Facebook Free Basics
Facebook Free Basics and Internet.org aims to make the internet accessible to millions of people in developing countries. Information, including news, health and education resources are made available without data charges, bringing people online and improving lives.
Latest insights
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Real life examples of nudge theory
As demonstrated by Richard H Thaler and Cass R Sunstein in their book “Nudge”, subtle changes to the choice architecture of society can trigger changes in behaviour.
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The one where we're up for a national award
I can’t say how delighted I am that the hard work of my team has been shortlisted for a prestigious Association for Online Publishing (AOP) award.
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Give them a nudge: influencing behaviour change
A significant proportion of our health is affected by our own behaviour, rather than genetic or environmental factors – namely, our bad behaviour.