Health · Digital · Behaviour Change
Words that change lives
We are an award-winning health communications agency, creating powerful health and behaviour change content, campaigns and programmes. Since 2001 our researchers, writers, medical and behavioural experts have been on a mission to inform and inspire people around the world, motivating change for the better.
Welcome to Thrive
A world where wellness matters
Our purpose is to inspire and empower everyone to make positive health choices. We work with global brands, NGOs and fellow agencies to design award-winning health content and behaviour change programmes that achieve this. In 20 years we’ve transformed millions of lives in more than 40 countries. How can we help you?
Our services
Case studies
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MAMA Mobile Messaging
Mobile Alliance for Maternal Action (MAMA) provides evidence-based health content to mothers in low resource settings, via mobile messaging. MAMA’s founding partners are USAID, Johnson & Johnson and BabyCenter.
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Walking the journey with new parents
We have worked with Johnson & Johnson since 2000 to create pregnancy and parenting products for the BabyCentre brand to support mums at every stage of their exciting and challenging new journey.
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Flexible health content for crisis response
Facebook Free Basics and Internet.org aims to make the internet accessible to millions of people in developing countries. Information, including news, health and education resources are made available without data charges, bringing people online and improving lives.
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Latest insights
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Walking the journey: How to write empathetic content
If you can see and experience the world the way your target audience does, you can create content that cuts through the noise. This is the art of writing empathetic content.
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Using behavioural science to encourage handwashing in India
This behavioural science intervention in rural India was successful because it reached out to deeper motivating factors behind human behaviour.
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How reliable is online health information?
How trustworthy is consumer health information and how can we even tell what’s credible and what isn’t? We explain all.