Health · Digital · Behaviour Change

Words that change lives

We are an award-winning health communications agency, creating powerful health and behaviour change content, campaigns and programmes. Since 2001 our researchers, writers, medical and behavioural experts have been on a mission to inform and inspire people around the world, motivating change for the better.

Welcome to Thrive


A world where wellness matters

Our purpose is to inspire and empower everyone to make positive health choices. We work with global brands, NGOs and fellow agencies to design award-winning health content and behaviour change programmes that achieve this. In 20 years we’ve transformed millions of lives in more than 40 countries. How can we help you?

Our services

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Health and wellbeing content

We are digital health and wellbeing content specialists, working with a global network of more than 100 subject experts. We can work with you to create evidence-based content that informs and empowers or develop and optimise your content strategy. Going global? We can manage all your translation and localisation needs.

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Digital solutions

We can help you collect, analyse and learn from your data and use it to inform your digital content strategy. Our creative team can bring your content to life with captivating video and imagery to boost engagement and understanding. And we can develop and deliver your digital content across any and all platforms.

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Behaviour change

Our experience in behaviour change communications, gained over many years and in multiple countries, means we can bring deep real-world knowledge to your project. Our process combines behavioural science with editorial expertise and digital skills to create authentic connections that power change.

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Case studies

  • MAMA Mobile Messaging

    Mobile Alliance for Maternal Action (MAMA) provides evidence-based health content to mothers in low resource settings, via mobile messaging. MAMA’s founding partners are USAID, Johnson & Johnson and BabyCenter.

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    MAMA

  • Walking the journey with new parents

    We have worked with Johnson & Johnson since 2000 to create pregnancy and parenting products for the BabyCentre brand to support mums at every stage of their exciting and challenging new journey.

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    Cute baby sings with open mouth while playing with wooden blocks

  • Flexible health content for crisis response

    Facebook Free Basics and Internet.org aims to make the internet accessible to millions of people in developing countries. Information, including news, health and education resources are made available without data charges, bringing people online and improving lives.

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    African Boy

Our clients

  • Thrive has built its expertise over many years and across multiple countries. This gives the team the unique ability to listen to and address cultural nuances that are so vital to engage with audiences and to drive meaningful behaviour change.

    Aakash Ganju  |  Saathealth

  • Thrive did ground-breaking work helping the South African Department of Health with the content and flavour of the MomConnect messages for pregnant and post-partum moms. These messages have now been acclaimed by over 2.5 million women.

    Peter Barron  |  MomConnect

  • The content Thrive produce for BabyCentre is well-written, accurate and the way it clarifies complex topics is highly effective. I highly recommend BabyCentre. It’s a great resource for parents and parents-to-be.

    Dwight Lindo, Lead Neonatologist  |  Kingston Hospital, Surrey

  • On behalf of everyone on the MAMA team and our partners across the globe, I say thank you for all that you’ve contributed to our work and the movement as a whole, and I deeply believe, as one of our stakeholders recently told us, that this small but mighty team truly did “make a dent in the universe.”

    Kirsten Gagnaire, Global Director  |  MAMA

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