Digital health content

We’re fluent in creating digital health content that’s clear, captivating and compelling. We’ll untangle your knotty message and communicate it elegantly and powerfully.


Audit and strategy

Managing digital health content that has been created over time and across multiple channels is challenging. We can help you to get a clear picture of your current content’s strengths and weakness and define your future strategy. A thorough and independent content audit is the only place to start. Because we are health content specialists, we can assess the quality of your content and analyse performance data. We combine insights from an audit with a deep understanding of your goals and your target audience to develop a content strategy that really works.

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Content creation

So you just need great health content? That’s fine too! We have an award-winning team of researchers, writers, editors, designers and video producers who will deliver. We create evidence-based health content that is easy to understand and powerful enough to inform, resonate with and inspire your audience. And we can manage the whole process, from concept to publication, including medical review, if that’s needed.

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Translation and localisation

Machine translation is getting better all the time. But adapting your health and wellbeing content for another country requires real people who understand cultural nuances. Through our work in 40 countries we have established a global network of translators and localising experts. Our team can ensure that your content is technically correct and culturally relevant so that it’s safe, right and engaging for your audience.

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Digital health content specialists

We don't just write health copy. We create digital health content that is simple to understand and powerful enough to inspire change for good. Do you need 320-characters delivered through a bespoke messaging programme? Or 2000-word online health articles? Our award-winning editorial team is experienced in writing evidence-based content that creates authentic, emotional connections to engage audiences through any channel. And because our editorial process has been approved by the Information Standard, you know you can trust it completely.

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  • yin-yang

    Behavioural science

    We combine editorial expertise with behavioural science to create content that is as effective as it is engaging.

  • writing

    Clear and compelling

    Our specialist team of health and wellbeing writers take complex information and make it easy to understand.

  • heart-hand

    Content you can trust

    We start with the evidence, fact check rigorously and verify with experts. That's why you can trust us to get it right.

  • hand-in-hand

    Personalised and timely

    By walking the journey we ensure you're connecting with your audience with the right content at the right time in the right place.

  • Walking the journey with new parents

    We have worked with Johnson & Johnson since 2000 to create pregnancy and parenting products for the BabyCentre brand to support mums at every stage of their exciting and challenging new journey.

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    Cute baby sings with open mouth while playing with wooden blocks
  • Good Spa Guide

    The Good Spa Guide is the UK’s most trusted guide to spas and spa treatments. Each rated listing carries a comprehensive review written by a team of spa industry experts and health and beauty journalists.

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    Woman relaxing in spa
  • Flexible health content for crisis response

    Facebook Free Basics and aims to make the internet accessible to millions of people in developing countries. Information, including news, health and education resources are made available without data charges, bringing people online and improving lives.

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    African Boy
  • The content Thrive produce for BabyCentre is well-written, accurate and the way it clarifies complex topics is highly effective. I highly recommend BabyCentre. It’s a great resource for parents and parents-to-be.

    Dwight Lindo, Lead Neonatologist  |  Kingston Hospital, Surrey
  • Thrive has built its expertise over many years and across multiple countries. This gives the team the unique ability to listen to and address cultural nuances that are so vital to engage with audiences and to drive meaningful behaviour change.

    Aakash Ganju  |  Saathealth
  • Your team’s professional, collaborative and inclusive style of working ensured that MomConnect messaging was a team effort; their expertise was most welcome.

    Peter Barron  |  MomConnect
  • BabyCentre (managed by Thrive) is an excellent website. The scope of information is immense, however this does not detract from the quality of the overall resource.

    British Medical Association

Working together

We work with brands, partner agencies, governments and charities who want to make their message resonate. We engage people through the power of behaviour change to transform lives and societies for good. If you want to find out more about our health or behaviour change expertise we’re always happy to talk.

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