Words that change lives

Thrive has been an invaluable support to our Covid-19 response work, helping to design visual illustrations and key messages as part of our broader hygiene behaviour change process. We are really grateful for their fast turnaround, solid knowledge and flexibility in supporting WaterAid’s response to an urgent and important need: to motivate people to change their hygiene, first to help prevent the spread of Covid-19 and then as a lifelong behaviour.

Thrive has built its expertise over many years and across multiple countries. This gives the team the unique ability to listen to and address cultural nuances that are so vital to engage with audiences and to drive meaningful behaviour change.

Thrive did ground-breaking work helping the South African Department of Health with the content and flavour of the MomConnect messages for pregnant and post-partum moms. These messages have now been acclaimed by over 2.5 million women.

The content Thrive produce for BabyCentre is well-written, accurate and the way it clarifies complex topics is highly effective. I highly recommend BabyCentre. It’s a great resource for parents and parents-to-be.

On behalf of everyone on the MAMA team and our partners across the globe, I say thank you for all that you’ve contributed to our work and the movement as a whole, and I deeply believe, as one of our stakeholders recently told us, that this small but mighty team truly did “make a dent in the universe.”