Insights

Insights
Think you know your audience? Then you should be able to answer these 6 questions.
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Too Long Didn't Read? Why clear, concise copy is the smart way to write.
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Heard, understood and supported: how empathy can help your messaging connect.
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Using behavioural science (and a Supermum) to encourage handwashing in India
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Look who's talking! Why sources matter when it comes to online health information
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Thrive at 20! The one where we look back at what we've achieved
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How digital assistants are relieving the strain on healthcare services
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How Public Health England is hoping to reduce obesity with the Better Health campaign
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